Willie & Max® - Saddlebag Insert Cooler Bag

Universal Saddlebag Insert Cooler Bag by Willie & Max®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from industry-leading materials using up-to-date equipment, it ensures everlasting reliability and enduring value. This product is distinguished by total quality assurance, unsurpassed by anybody else.

Specifications

Features

• Soft-sided cooler with shoulder strap
• Perfect for keeping beverages cold or meals hot for hours
• Heavy-duty polyester outer shell is durable & long-lasting
• Fits anywhere and is easy to stow when not in use

Using equal parts steel, leather and labor, Willie & Max® has become a storied motorcycle legend among riders and enthusiasts alike. It’s the story legends are made of. The year: 1972. Two friends, nicknamed "Willie" and "Max", were planning a three-day ride from suburban Chicago around Lake Michigan. They searched in vain for luggage to fit their Triumph Bonnevilles. Harley Davidson had heavy leather bags for its motorcycles, but they were expensive and not suited for other brands. The friends resigned themselves to roping clumsy duffel bags onto their seats (those were the days before bungee cords) and hoped they wouldn't lose or drench their gear.